Learning and Teaching Strategy
The Bachelor Program in Fashion Business Management is founded on the principles that the most effective educational experience combines structured teaching and personal development.
The Program is based upon a series of teaching methods that include lectures, open discussions, projects, teamwork and the analyzing of case studies in-order to push creativity in the definition of one’s own identity and professional progression. Courses will be evaluated on a variety of output including: verbal, written, digital, visual presentations as well as more in depth technical business plans and strategies.
Assignments will be designed to help students develop knowledge, skills and confidence to reach their full potential.
Courses will be evaluated on a variety of output including: verbal, written, digital, visual presentations as well as more in depth technical presentations such as prototyping ad mock ups. Assignments will be designed to help students develop knowledge, skills and confidence to reach their full potential. A ‘feed forward’ on assessment tasks approach will be adopted to help students improve on their current level of performance for future assessments. Each student will be assigned an advisor who will mentor and monitor student’s progress.
Purpose of the concentration is to provide the requirements of fashion industry for specialized professionals who still have an overall vision and are able to interact and communicate clearly. The program is designed to offer the students the chance to make choices consciously, being tutored in respect of their needs, dreams and skills.
The concentration courses are aimed at individuals wanting to develop entrepreneurial careers and/or for those that would like to work in the immense non-designer categories within the fashion trade.
CFD offers two concentration tracks students can choose from. Offering of concentrations will be initiated in a gradual manner. Two Concentrations will be offered on cohort basis (the choice of majority of students). The students will be required to choose the area of concentration in the 4th semester.
1. Fashion Promotion
Fashion Promotion students are molded to generate concepts for new and unique campaigns through courses such as fashion marketing and advertising. Students develop an understanding of fashion promotion channels across a variety of media to conceptualize creative campaigns for a fashion brand.
- Respond to emerging developments in media and communication in practice of fashion
- Evaluate different techniques applicable in creating the fashion image, promotions, advertising, print, visual merchandising, retail, fashion media, branding events, PR, trend prediction and forecasting.
- Analyze trends in fashion styling, photography and journalism
- Demonstrate leadership skills relevant to creative direction of fashion media.
Career options include:
- Fashion journalism
- Fashion Photography
- Fashion Styling
- Graphic Design
- Visual Merchandisers
- Fashion Promotion
- Fashion Shows
- Public Relations
2. Fashion Retail Management
The Fashion Retail Management course helps students understand the process of creating and sustaining brand values; creating unforgettable buying experiences and driving a brand-loyal customer base.
Students will become proﬁcient in analyzing retail sales data, and further develop expertise in marketing, human resources, communication and the integration of IT, all of which are fundamental to a professional in the fashion industry.
- Develop innovative retail marketing policies that combine business intelligence and changing trends of fashion industry
- Assess the economic data of the business and improve its proﬁtability
- Manage the logistics and performance of the business personnel through effective leadership
Career options include:
- Retail, Brand and E- Commerce Management
- Senior Buying
- PR Management
- Retail Store Manager
- Boutique Manager
- Sales Manager
- Marketing Manager
- Fashion Forecaster
- Collection Planner