- Study Paln
- Learning Outcomes
Fashion Business Management gives a great overview of the fashion industry from a business perspective. Over the 4-year course, you will learn how the fashion industry is structured, about management within retail and grow your skills in Marketing, Merchandising, and Social Media. If you have dreams to start your own fashion business, CFD offers courses for Fashion Business Development as well as Financing and Accounting for Fashion Entrepreneurs.
The Bachelor in Fashion Business Management offers courses ranging from marketing, consumer behavior, fashion business environment, fashion production and operations management, fashion media and journalism, retail management, luxury brand management to supply chain management.
The 126 credit curriculum is designed to equip students with a broad-based exposure to all aspects of Fashion Business Management while focusing on specific concentration areas for rewarding careers in fashion businesses and industries. The diverse range of courses offered in the program introduces students to a wide range of expertise and knowledge in General Education, Fashion Business Management functional areas and Fashion Business Management electives.
Students take 33 credits in General Education courses for Personal & Professional development. Competence in Fashion Business Management is achieved through the study of 54 credit core courses, and competence in a specific business area is achieved through the study of 21 credit concentration courses. The 15 credit elective courses and 3 credits for internship are designed to broaden students’ knowledge and perspective of Fashion Business Management education beyond their field of concentration.
The concentration provides the requirements of the fashion industry for specialized professionals who still have an overall vision and are able to interact and communicate clearly. The concentration courses in Fashion Business Management, are for individuals aiming to develop entrepreneurial careers and/or for those that would like to work in the immense non-designer categories within the fashion trade. The students are required to choose the area of concentration in the 4th semester.
Fashion Retail Management
|Course Code||Course Title||Credits|
|ESCS 1101||Essential Skills for College Success||3|
|ACWR 1102||Academic Writing||3|
|SOAP 1104||Software Applications for Fashion||3|
|DWFI 1105||Drawing and Fashion Illustration I||3|
|PRSK 1201||Presentation Skills||3|
|PBSP 1202||Public Speaking||3|
|INMG 1203||Introduction to Management||3|
|SSFA 1204||Fashion Social Studies||3|
|ACFI 1205||Foundations of Accounting and Finance||3|
|PMGC 2101||Pattern Making and Garment Construction I||3|
|INAC 2102||International Art Culture||3|
|MRKT 2103||Introduction to Marketing||3|
|HIFA 2104||History of Fashion||3|
|ENVS 2105||Environmental Science||3|
|IWAR 2201||Art of Islamic World||3|
|DISK 2202||Digital Skills||3|
|INRM 2203||Introduction to Research Methods||3|
|FUFD 2204||Fundamentals of Fashion Design||3|
|Elective 1||Elective 1||3|
|Elective 2||Elective 2||3|
|CMSK 3101||Communication skills||3|
|GCTS 3102||Global Consumption Trends||3|
|FACL 3103||Fashion Culture||3|
|DISK 3104||Digital Presentation Skills||3|
|COBH 3105||Consumer Behavior||3|
|CRTF 3201||Critical Thinking for Fashion||3|
|Concentration 1||Concentration 1 FD/AD/FS/FVC||3|
|Concentration 2||Concentration 2 FD/AD/FS/FVC||3|
|Elective 3||Elective 3 FD/AD/FS/FVC||3|
|Elective 4||Elective 4 FD/AD/FS/FVC||3|
|Elective 5||Elective 5 FD/AD/FS/FVC||3|
|ENTS 4102||Fashion Entrepreneurship & Innovation||3|
|PTFD 4103||Portfolio Design||3|
|Concentration 3||Concentration 3: FD/AD/FS/FVC||3|
Utilize advanced business and design software for fashion business management.
Construct visual merchandising as a communication tool to market merchandise to the consumer.
Apply the elements of business management including planning, operations and brand representation for fashion industry.
Demonstrate professional communication skills for fashion marketing and management in context to industry standards.
Analyse consumer behaviour utilizing target markets and individual variables to influence the buyer decision process.
Evaluate product trends and forecasting to create a brand image with sustainable and innovative practices for leadership in global fashion industry
The Bachelor’s Degree Program in Fashion Business Management aims to give students a connection to all facets of the fashion industry from product design and development to ultimately focusing on marketing and management.
The mission of the Fashion Business Management program is to prepare students for careers in the professional arena or to continue post-graduate studies. Providing students with a learning environment that accelerates creativity, modern business techniques, research and global perception does this.